OK, it looks like my suggestion yesterday of a frontal assault on this recession through a Marketing/PR get-together was more popular than I expected although some of you have asked me to expand on my thoughts, so here they are.
There are alot of small indigenous brands/companies out there whom given the current economic conditions don’t have the budgets or resources to market their products or are just simply very limited in their marketing and PR efforts given the small size of their business.
I’d hate to see a small company suffer or perhaps having to force their employess onto the dreaded dole queue simply because the wheels weren’t turning due to the absence of basic marketing know-how.
So, what I had in mind was the coming together (solidarity) of a range of professionals in the areas of Marketing & PR to offer some free expertise to small businesses or a chosen business in an effort ‘revoluntionise’ their brand and create some buzz for their business. This grouping could act as a full service agency for the chosen brand for an agreed period of time in an effort to bring the business or brand to the next level and then hand back the reins. Obviously to be done in ones own spare time.
In order to approach this project in a balanced way we need experts from across the sector including: creatives, social media experts, online and offline PR’s, graphic designers, web designers, bloggers, etc etc etc. There is no particular level of experience required for those helping out, in fact what a great way for those less-experienced to gain experience from the more seasoned campaigners.
Yes, we have some excellent initiatives out there like Bizcamp and Small Business Can but I think there is room for this as well, in fact there’s no reason why we couldn’t have some form of cross collaboration across the various initiatives.
Anyway, as I’ve said thats my thoughts for now but if you have any suggestions or would like to move this idea along with me by getting involved then please get in touch at: firstname.lastname@example.org
Please feel free to blog about or re-tweet this post, lets make this happen.