Sony has launched a new television trade-in initiative today in the UK fronted by rocker Alice Cooper.
The initiative allows shoppers to trade in their old television at participating Sony stockists in exchange for up to £150 for a new Bravia. In addition, all new Sony Bravia models now come with a three year guarantee.
Alice Cooper is joined by an old roadie and his former manager. The ad takes viewers on a journey through traditional rock and roll behaviour when throwing televisions out of windows was done in a stereotypical rock star fashion.