Sony trade-in with Alice Cooper

Sony has launched a new television trade-in initiative today in the UK fronted by rocker Alice Cooper.

The initiative allows shoppers to trade in their old television at participating Sony stockists in exchange for up to £150 for a new Bravia. In addition, all new Sony Bravia models now come with a three year guarantee.

Alice Cooper is joined by an old roadie and his former manager. The ad takes viewers on a journey through traditional rock and roll behaviour when throwing televisions out of windows was done in a stereotypical rock star fashion.

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