Several commentators in the past have called for Katona to be sacked from her role as brand ambassador for the food retailer but the reality is that she was the perfect fit for the brand.
Kerry Katona who lounges around all day in a tracksuit, has kids to several different fathers, is divorced, bankrupt, takes drugs, smokes, drinks while pregnant is the perfect role model for chav Britain, Iceland’s target market.
So up until Katona was exposed taking drugs Iceland were quite happy for her to endorse their products. Who else would attract so much media coverage for them?
PS. Is there any chance that this could actually be a set-up by Kerry Katona herself? Unlikely, but just a thought that went through my mind.