Impulse links up with A|wear

Impulse

Impulse, has hooked up with Irish high street chain, A|wear, to create an exclusive a collection of 20 fashion forward pieces for the new season.

The campaign is being fronted by Ireland’s MTV Presenter Laura Whitmore. Impulse has invested heavily to position themselves with a slightly older audience of late teens/early 20s.

To add an online element to the campaign, Impulse has launched a pop-up style blog Impulse Style blog which will feature stylish 18-24 year olds Impulse fans from around the country.

Another great campaign by the guys @ Thinkhouse PR

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Filed under Blog, Blogger Outreach, Brands, Fashion PR, Integrated Campaign, Irish Brands, New Media, PR Photocall, Product launch, Social Media

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