Impulse, has hooked up with Irish high street chain, A|wear, to create an exclusive a collection of 20 fashion forward pieces for the new season.
The campaign is being fronted by Ireland’s MTV Presenter Laura Whitmore. Impulse has invested heavily to position themselves with a slightly older audience of late teens/early 20s.
To add an online element to the campaign, Impulse has launched a pop-up style blog Impulse Style blog which will feature stylish 18-24 year olds Impulse fans from around the country.
Another great campaign by the guys @ Thinkhouse PR