Coca-Cola claims to have become the first company to use branded URLs to track conversations about the soft drink on social networks.
Provided by companies such as bit.ly, Su.pr and tinyurl, the short links are used in social media conversations on Twitter and Facebook where space is at a premium.
Coca-Cola has begun using CokeURL, provided by budurl, for its short links, which it hopes will give them credibility among users and result in higher click through rates.
The move could be imitated by other leading brands as Twitter’s popularity continues to grow and brands seek to track and control conversations about their products.
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