Coke brand their URLs

coke-logo

Coca-Cola claims to have become the first company to use branded URLs to track conversations about the soft drink on social networks.

Provided by companies such as bit.ly, Su.pr and tinyurl, the short links are used in social media conversations on Twitter and Facebook where space is at a premium.

Coca-Cola has begun using CokeURL, provided by budurl, for its short links, which it hopes will give them credibility among users and result in higher click through rates.

The move could be imitated by other leading brands as Twitter’s popularity continues to grow and brands seek to track and control conversations about their products.

Advertisements

Leave a comment

Filed under Brands, New Media, Social Media, Twitter

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s