Paddy Power ‘concessions’

This new ad, by Karmarama, aims to highlight the fact that Paddy Power’s concession bets give customers the chance to get their money back even when they lose.

It shows the Zimbabwean stopper emerging from a kitchen fridge to give cash back to a startled Paddy Power customer.

As he approaches the punter, Grobbelaar recreates his famous “spaghetti legs” dance, first seen in Liverpool’s European Cup final win against Roma in 1984.

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Filed under Brands, Irish Brands, New Media, PR, Viral

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