Harry Potter – Advertisers want some of the action


Advertisers are queuing up to associate themselves with this high profile film, with Harry Potter specific advertisers including, Haribo, O2, Oreo, Aquafresh, CoCo Pops, Crusha, Weetos, CBBC and ‘Wicked the Musical’.

Interestingly the film is also proving a draw to gaming companies looking to promote their latest offerings. Both EA and Playstation are using it to push the Harry Potter Game, Capcom to promote Monster Hunter Game, Eidos for its Mini Ninjas Game, while Sonic & Mario Winter Games will also receive cinema ad support.

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Filed under Brands, Cinema, Irish Brands, Product launch, Sponsorship

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