An Taisce, the planning watchdog, is trying to prevent Hibernian Aviva, the insurance company sponsoring the new Lansdowne Road stadium, from emblazoning its name in huge illuminated letters across the sides of the new arena.
As part of its €45m naming rights deal, the insurance company wants to erect two 27 metre-long illuminated signs on the east and west facades of the €411m stadium. The luminous logo, reading Aviva Stadium, will be visible all over Dublin’s southside. The sign is to be erected 32 metres above ground level, with each letter 1.9 metres in height.
An Taisce argues that a giant advertisement should not be permitted in a conservation area. Ian Lumley, the organisation’s heritage officer, said that due to the “huge scale” of the proposed development, it will have “a significant negative visual impact on the amenity and the architectural quality of the surrounding areas”.