2fm continues to lose listeners

gerry ryan

According to Ken Sweeney over at the Sunday Tribune RTE management are about to kick off a major strategic review of 2fm after a massive decline in their listenership.

Gerry Ryan’s morning show lost 11,000 listeners while the Colm and Jim-Jim Breakfast Show lost 3,000.

“It would be very unreasonable not to be looking very closely at these figures and asking ourselves what needs to be done,” Clare Duignan, RTÉ’s managing director of radio, said at the time.

RTÉ has denied that any relaunch of 2fm will take place this year as a result of the review’s findings, after rumours circulated that this could take place as early as September.

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Filed under Advertising agency, Brand Damage, Brand Equity, Irish Brands, Journalism, Radio

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