Specsavers ad mocks British MPs

specsavers

Specsavers has launched a press campaign on the back of the British MP expenses claims debacle.

The ads mock a claim by Michael Clapham, a Labour backbencher, who submitted a receipt for £210 for the pair of glasses bought for his wife from an opticians in Barnsley. The fees office reduced the payout to £50 as it was too much for a pair of glasses on allowance.

The campaign says ‘Glasses from only £25. Should’ve gone to Specsavers’.

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Filed under Brands, PR, Print ads

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