Merrill Lynch Bull goes in rebranding

merrill-lynch-bull

Bank of America Merrill Lynch has unveiled a new visual identity following the merger of the two companies earlier this year. A bronze statue of the Merrill Lynch Bull in New York’s financial district has become of symbol of Wall Street.

The new logo is based on the previous Bank of America identity with its predominant blue and red colouring. Merrill Lynch’s bull motif has been dropped from the corporate branding, although it will appear in an ad campaign for Merrill Lynch Global Wealth Management later this year.

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1 Comment

Filed under Brands, Rebranding

One response to “Merrill Lynch Bull goes in rebranding

  1. Pingback: What Are the Bulls and the Bears? « Bull & Bear Essentials

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