Piers Morgan strips for Burger King


Britain’s Got Talent judge and former tabloid editor Piers Morgan has stripped off for a new tongue-in-cheek campaign to promote Burger King’s new range of “flame grill” scented perfume.

Created by the ad agency Crispin Porter & Bogusky, the press ad features Morgan lying down naked in front of a fire, with a gold Burger King medallion around his neck and a small red cloth to hide his modesty.

A strapline reads: “The scent of seduction, with a hint of flame-grilled meat.”


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Filed under Brands, Controversial ad, PR, Product launch

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