Setanta launch new pitch


Setanta, the sports broadcaster, has called a pitch to find an advertising agency to relaunch the brand, should it ward off the impending threat of administration.

The Irish pay-TV company had lined up Beattie McGuinness Bungay, Miles Calcraft Briginshaw Duffy and the incumbent, Big Al’s Creative Emporium, to pitch for the business this Friday, but the contest has been temporarily put on hold while Setanta attempts to secure a last-minute rescue package.


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Filed under Brands, Crisis PR

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