Clever Range Rover marketing

rangerover
Here is some very clever billboard marketing by an irate Range Rover owner unhappy with the troubles he is experiencing with his £50,000 vehicle.

The anonymous driver abandoned the 2007 Range Rover Sport HSE outside the Essex dealership after decorating the car with eye-catching signs in the style of a ‘manager special offer’.

Mark Foster, Jaguar Land Rover’s corporate communications manager, said: ‘Land Rover operates a comprehensive warranty programme with, where appropriate, a strong goodwill policy.

‘All necessary repairs to this vehicle over 42,000 miles have been carried out under warranty.

‘However, we are disappointed this customer’s ownership experience has been unfortunate and as such we have made a goodwill offer towards helping him into a new vehicle.’

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2 Comments

Filed under Billboard, Brands, Crisis PR, PR Photocall, Viral

2 responses to “Clever Range Rover marketing

  1. we have made a goodwill offer towards helping him into a new vehicle

    Hahaha! Oh yeah, I can see it now. Only helping him into the boot is the way it plays out in my version. Fair dues to him. But then again, he did buy the great big pile of sofa, so he kinda asked for it…

  2. RIADH

    I HAVE AN IDEA A GREAT ONE FOR WORD-WIDE PUBLICITY FOR RANGE ROVER …!
    WHO WILL HELP US ?

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