London Eye could have a new sponsor

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The London Eye has been without a sponsor since last July when British Airways ended its deal after nine years.

According to reports a range of companies have expressed interest, including Nike, Virgin Atlantic, Emirates and Adidas, however, they have cooled since the start of the recession.

Any deal with Samsung and Panasonic is likely to be connected to the Eye’s recent announcement of a £12.5m refurbishment of its 32 capsules to improve heating and ventilation and introduce ceiling mounted TV screens and better wi-fi.

In addition to being given naming rights, the winning bidder would take the lead on the technological aspect of the refurbishment.

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Filed under Brands, PR, Sponsorship

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