Lucozade to sponsor Big Brother 10

lucozade

The sponsorship of Big Brother 10, which kicks off during the first week of June, will include idents created by M&C Saatchi using ‘little brother versus big brother’ scenarios.

Lucozade Energy, as well as sponsoring the main show, will also have presence across the E4 spin off shows Big Brother’s Big Mouth and Big Brother’s Little Brother, the main Big Brother website. The deal has been negotiated through MediaCom

Big Brother 9 was sponsored by Virgin Mobile.

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Filed under Brands, Sponsorship, TV ads

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