Diageo to cut global marketing spend

diageo

Diageo plans to cut their global marketing spend as a result of the economic downturn.

Andy Fennell, the chief marketing officer of Diageo, said the drinks giant expected to spend less on marketing over 2009 due to the global recession which had resulted in flat sales in the nine months to March this year.

‘Our marketing spend will be down this year, but our effective spend will be up,’ he said citing media deflation for this during an investor presentation on group marketing.

Fennell said the budget would be used to target growth in areas such as Africa, Latin America and parts of Asia.

Advertisements

Leave a comment

Filed under Advertising agency, Brands, Irish Brands

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s