Ice cream ad to be probed

ice-cream

An ice cream advert which shows a glamorous nun about to kiss a priest is being investigated by the advertising watchdog in the UK.

The picture promoting a new brand called Antonio Federici Gelato Italiano is accompanied by the tag-line ‘Kiss Temptation’.

It is believed to have appeared in a number of publications  –  including Delicious and Sainsbury’s magazines  –  before bringing a complaint.

Now the Advertising Standards Authority, which confirmed it is looking into whether the commercial has broken regulations, could ban the advert.

The Committee of Advertising Practice rules on religious offence states that ‘portraying nuns in a sexual manner is inappropriate’.

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