Barnardos ad – controversial

This was the most complained about ad in the UK last year.

A total of 840 protests were received by the ASA about the spot. They were among 26,433 complaints – the most ever made in a single year to the watchdog since its formation in 1962.

But the ASA refused to order the ad, created by Bartle Bogle Hegarty, off air despite claims that it was unnecessarily violent.

1 Comment

Filed under Controversial ad, TV ads

One response to “Barnardos ad – controversial

  1. anon

    as an abuse survivor, i hate adverts like these.

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