Vodafone to personalise homepage


Vodafone in the UK is trialling personalisation of its portal home page as it looks to allow subscribers from all networks to access cross-platform content.

The portal allows visitors to pick and position RSS feeds which can then be viewed via either a PC or mobile phone.

The service is being promoted aggressively as being compatible with iPhones, in addition to other smartphones, in an attempt to attract subscribers from all networks.


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