Durex ad gets green light

After several complaints against Channel 4 in the UK for featuring a durex ad before 11pm the ASA has found that the ad is fine.

Channel 4 said it ran the TV ad before the 11pm restriction because from “time to time” it deemed that ads should be run next to “appropriate programming” earlier in the evening. The Durex ad ran just before the film Venus in a “conscious scheduling decision”.

The ASA said that despite the ad being run earlier than Clearcast’s scheduling advice it considered the TV ad was “unlikely to cause offence to viewers”.

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Filed under Controversial ad, TV ads

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