Italy spends to attract tourists

italy_rome_colosseum

Italy has launched a €10 million international advertising campaign on Tuesday to lure back tourists as the economic crisis hammers one of the Mediterranean country’s biggest industries.

Venetian canals, Roman ruins and Italy’s wealth of Renaissance art have long attracted travelers but the economic slowdown and weaker foreign currencies prompted a 5 percent fall in tourism revenues in 2008, tourism chief Matteo Marzotto said.

Advertisements

Leave a comment

Filed under Advertising agency

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s