Little interest in online ads – eBay study

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New research by eBay has found that there is little interest in advertising on social media websites.

The  study of more than 1,500 consumers across Europe also found that only 18% of users pay attention to ads when browsing a portal.

However, over 60% of respondents were found to pay attention to an ad when browsing an ecommerce site looking for a specific item to buy.

When asked what types of online advertising prompts them to part with their cash and make a purchase online, people gave the biggest positive response (38%) to listings on search engines.

Pop-up ads were the least popular of all, with only 6% of shoppers admitting to have chosen a product or service to buy as a direct result of viewing this type of advertising.

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Filed under Brands, Marketing research, New Media, Social Media

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