Prince Charles forced to amend ads

Prince Charles

Prince Charles‘s Duchy Originals company has been forced to amend a campaign promoting two herbal medicines after regulators said healing claims on the firm’s website were misleading.

Advertisements for Duchy Herbals Echina-Relief Tincture and Duchy Herbals Hyperi-Lift Tincture, which cost £10 per bottle, appeared on the company’s website in January, prompting a complaint from a member of the public who questioned the lack of scientific evidence for the products.

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