Favourite Irish Brands

guinnesswhite

UK consumers have voted Guinness as their favourite Irish brand for the second year running.

The survey, commissioned by Eulogy, spanned 2,111 UK consumers and saw Guinness emerge with 18% of the vote – with Baileys (16%), Westlife (8%) and cider brand Magners (8%) following behind.

Bizarrely, budget airline Ryanair – which recently muted plans to charge its passengers to go to the toilet and is currently asking consumers to vote on other cost-cutting ideas – took 3% of the vote. Rival airline Aer Lingus amassed just 1% of votes cast.

The most popular Irish brand among 18-24 year-olds was Bailey’s (18%), with Magners (15%) in second place. Guinness was the most popular Irish brand for just 11% of consumers in this demographic.

Diageo GB is promoting Guinness in pubs through point-of-sale activity including Shamrock based hats, and glow sticks. Guinness is also running an on-pack promotion offering drinkers a limited edition 250th anniversary t-shirt with each pack purchase.

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Filed under Advertising agency, Brands, Irish Brands

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