Coke Happiness Factory

Coca-Cola  is defying the recession with rising sales and a new advert in the Happiness Factory series, taking viewers inside the fantastical world of a Coke vending machine.

The iconic cola brand enjoyed a 3.6% boost in retail sales in 2008 and its best January sales this year, despite the increasingly gloomy economic news. Annual retail sales for Coca-Cola in the UK reached £514.5m by the end of 2008 – nearly a third of the overall cola sector, according to AC Nielsen data.

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