Rabodirect launch new marketing drive


Rabodirect kick off a €1 million integrated campaign next week.

According to Rabodirect, the ‘Truth’ campaign, which was developed together with Brando, will take the bank’s straight-talking approach to a new level and will continue to challenge traditional banking.

The bank’s own employees feature in the online banner campaign telling some of their own truths. And a microsite – Truthbank.ie – will also be created where customers and the general public can get involved.


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