McDonalds play Monopoly

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McDonald’s next week launches its biggest ever promotional campaign in the UK, with more than £280m worth of prizes.

It will be supported by a through-the-line ad campaign, created by Leo Burnett, which will include TV, Press and online activity.

McDonald’s Best Chance Monopoly, developed by The Marketing Store, is a spin off of its McDonald’s Monopoly promotion that has been running on and off for the past three years.

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