Category Archives: Website

Windows 7 viral – Lets have aparty

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Filed under Social Media, Viral, Website, Youtube

Doritos – The Asylum

Just when you thought that it was safe to come out from under your desk, Doritos goes and launches a re-imagining of last year’s deliciously horrifying Hotel 626 immersive web experience – complete with interactive challenges, trouser-soiling cut scenes and increased integration across social media platforms.

Go grab a change of underwear and hold on tight… its the Asylum

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Filed under Social Media, TV ads, Viral, Website, Youtube

Barnardos battle funding shortfall

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Barnardos are launching a new marketing drive this week in an attempt to appeal to the public to dig deeper and help the charity through this difficult economic period.

Up to 40 Barnardos projects are under threat due to a massive shortfall in funding and donations.

To combat this shortfall in funding, the charity has launched a new appeal for the public to help prevent project closures, with a new campaign across TV, press, outdoor and online with presence on facebook, twitter and YouTube.

The new commercial, which launches today is emotionally hard-hitting and portrays a series of scenarios faced by the children and families whom Barnado’s aim to help.

The ad demonstrates the genuine need for the support and services that charity provides; compelling the viewer to take action and donate today in order to “Change a child’s future” and features music from up & coming Irish singer-songwriter, James Vincent McMorrow.

You can view their online presence here:

http://www.barnardos.ie/

http://www.facebook.com/barnardosireland

http://twitter.com/Barnardos_IRL

Campaign website: https://www.barnardos.ie/changeachildsfuture.html



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Filed under Charity, Non-profit, TV ads, Twitter, Viral, Website, Youtube

New Conservative website collapses at launch

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The Conservatives in the UK have just launched a new website, which calls itself “the most ambitious party political campaigning network of its kind outside of the US”, spent much of its first day redirecting to the Tory party’s main website while the problem was fixed.

The site is intended to be a focal point for local activism, which will let individual users to organise “microcampaigns” and raise funds for local projects.

However, the system appears to have been unable to cope with demand. The online communities editor for the Conservative Party, Craig Elder, said on his Twitter feed: “Sorry if anyone’s having probs getting on MyConservatives – wasn’t quite expecting THAT level of demand…”

An hour later, with the site still down, he quipped: “OK, so when I said ‘everyone get onto MyConservatives’, I didn’t mean all at once. We’ll have it up and running again shortly.”

When is an Irish political going to take the web more seriously????

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Filed under Blogger Outreach, New Media, Political PR, Political spin, Uncategorized, Website

Latest ’1984′ spoof casts Apple as the villain

Perhaps the most iconic ad of all time, Apple’s “1984” has been repurposed a hundred times over. But this is the first time I’ve seen it turned against its creator.

The international crew behind DoubleTwist, a media software that promises to put “your iTunes library on any device,” created this animated parody to promote its Oct. 6 launch.

So, how do you feel about Steve Jobs being cast as Big Brother? The open-source community has long felt this way about Apple’s “walled garden” approach to its devices. And with more than 220 million iPods sold worldwide, not to mention the 50 million iPhones and iPod Touches, there might be a valid claim that Jobs is indeed the Kaiser of Conformity.

But will a cross-device iTunes knockoff really end that? Or will it just tide you over a few more months until you can afford the Apple device you really want?

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Filed under Apple, TV ads, Viral, Website

The Social Media Guru

Who/what agency within Irish online space does this remind you of  ????

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Filed under Blog, Blogger Outreach, Facebook, New Media, Social Media, Twitter, Viral, Website, Youtube

Diesel Helmets

This brilliant and hilarious Diesel video, created by Shackleton and seeded by The Viral Factory, tells the poignant tale of Quique the Head, an Argentinean man born without a body but with plenty of hope and attitude. Quique faces all sorts of physical and emotional challenges, but he’s determined to live a full and exciting life.

The video’s presented as a clip from a tabloid-style show called Oustanding Lives, whose over-the-top announcer outdoes himself with lines like: “Quique’s head is not only full of strangely arranged organs, it’s also full of dreams.”

There are loads of great little details, and the product—a new line of Diesel helmets—is seamlessly woven into the narrative as well. Quique is constantly rolling off tables and down stairs, and can use all the protection he can get.

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Filed under Advertising agency, Brands, Integrated Campaign, New Media, Product launch, Viral, Website, Youtube

IKEA Heights – The new Dallas

Picked this up over at Adland Ireland, hope that Nick fella doesnt mind.

It seems that there is more than this one episode, here.

This bold marketing stunt has even been picked up by the LA Times.

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Filed under Ambient Marketing, Blog, Viral, Website, Youtube

Vote YES from Generation YES

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Filed under Controversial ad, Lisbon Treaty, Political PR, Political spin, Social Media, Viral, Website, Youtube

Danish video was a hoax – an excellent one at that

A video uploaded to YouTube by a single Danish woman seeking the father of her baby has been revealed as a digital marketing campaign by the country’s tourism authority.

The video (below) shows the woman named Karen, holding a baby named August, telling the viewer she is searching for the child’s father. The baby, the actress says, was the result of a one-night stand with a tourist; she can’t remember his name and is now searching for him through the YouTube video.

The clip which attracted millions of views  was removed following the revelation after an enormous viewer backlash promoted hundreds of derogatory comments. It also spawned dozens of spoofs and responses by men claiming to be the child’s father.

Dorte Kiilerich of VisitDenmark told Danish TV the video is the “most effective thing we have ever done to market Denmark”.

She said by producing the video the tourism body had shown Denmark as a place where women live in a  free society able to make their own choices.

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Filed under Controversial ad, Negative PR, Social Media, TV ads, Viral, Website, Youtube