Category Archives: Viral

New Zealand Breast Cancer Foundation

An expanding, grody pink blob that takes over a suburban home and eventually smashes through the windows in this spot by Colenso BBDO for the New Zealand Breast Cancer Foundation.

The agency also created an installation in downtown Auckland, with an initially tiny blob growing so large it blocked the street. Local white-collar types didn’t seem to mind, and the well-intentioned stunt made the nightly news, drawing attention to the cause.

The New Zealand campaign successfully treads the middle ground: It’s “wacky” enough to catch viewers’ attention and slightly sinister, emphasizing that early detection can avert problems before they grow out of all proportion.

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Filed under Health Ads, TV ads, Viral, Youtube

Weetabix Steeplechase

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Heather Graham urges American insurance firms to get back into the game

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Now the Gorilla promotes Tiger

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Windows 7 viral – Lets have aparty

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Filed under Social Media, Viral, Website, Youtube

Doritos – The Asylum

Just when you thought that it was safe to come out from under your desk, Doritos goes and launches a re-imagining of last year’s deliciously horrifying Hotel 626 immersive web experience – complete with interactive challenges, trouser-soiling cut scenes and increased integration across social media platforms.

Go grab a change of underwear and hold on tight… its the Asylum

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Filed under Social Media, TV ads, Viral, Website, Youtube

Google Wave teams up with Tarantino

Still not sure what this whole Google Wave thing is about?

Although there’s at least one really good video that breaks down the socially collaborative e-mail app, none does it as entertainingly than this one, which incorporates the “Big Kahuna” scene from Quentin Tarantino’s 1994 masterpiece Pulp Fiction.

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Filed under Google, New Media, Viral, Youtube

Mail pulls ads as old media clashes with new

boyzone

The Daily Mail online has pulled advertising running alongside a comment piece by Jan Moir, which has caused a furore over its statements relating to Boyzone singer Stephen Gately’s death.

There are no problems with ads on other pages on Dailymail.co.uk, but the banner, skyscraper and rich media placements on the article by Jan Moir now contain house ads.

There was never any doubt that a piece like this was going to cause controversy but its unclear who pulled the ads.

Little did Moir or her editors know that this piece would go nuclear across the social media and online world and cause such a spat between old media and new.

Of course, Moir is entitled to her opinion, free speech and all that and readers are just as entitled to have a go at her.

Moir believes that there is more to the death of Gately but she fails to back up her innuendo with any fact about the circumstances around the death.

Either way the piece caused enough of a stir for the Mail to take the drastic measures of removing the online ads in what is a classic example of old media versus new media.

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Filed under Crisis PR, Journalism, Negative PR, New Media, Newspapers, Social Media, Tabloid Media, Twitter, Viral

The Closet

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Doritos Guitar Hero

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Filed under Viral, Youtube