Category Archives: Twitter

Sarcastic billboard of the day

shane

Compliments of Irish Times hack, Shane Hegarty, via Twitter.

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Filed under Billboard, Outdoor Marketing, Twitter

Mail pulls ads as old media clashes with new

boyzone

The Daily Mail online has pulled advertising running alongside a comment piece by Jan Moir, which has caused a furore over its statements relating to Boyzone singer Stephen Gately’s death.

There are no problems with ads on other pages on Dailymail.co.uk, but the banner, skyscraper and rich media placements on the article by Jan Moir now contain house ads.

There was never any doubt that a piece like this was going to cause controversy but its unclear who pulled the ads.

Little did Moir or her editors know that this piece would go nuclear across the social media and online world and cause such a spat between old media and new.

Of course, Moir is entitled to her opinion, free speech and all that and readers are just as entitled to have a go at her.

Moir believes that there is more to the death of Gately but she fails to back up her innuendo with any fact about the circumstances around the death.

Either way the piece caused enough of a stir for the Mail to take the drastic measures of removing the online ads in what is a classic example of old media versus new media.

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Filed under Crisis PR, Journalism, Negative PR, New Media, Newspapers, Social Media, Tabloid Media, Twitter, Viral

Barnardos battle funding shortfall

barnardos

Barnardos are launching a new marketing drive this week in an attempt to appeal to the public to dig deeper and help the charity through this difficult economic period.

Up to 40 Barnardos projects are under threat due to a massive shortfall in funding and donations.

To combat this shortfall in funding, the charity has launched a new appeal for the public to help prevent project closures, with a new campaign across TV, press, outdoor and online with presence on facebook, twitter and YouTube.

The new commercial, which launches today is emotionally hard-hitting and portrays a series of scenarios faced by the children and families whom Barnado’s aim to help.

The ad demonstrates the genuine need for the support and services that charity provides; compelling the viewer to take action and donate today in order to “Change a child’s future” and features music from up & coming Irish singer-songwriter, James Vincent McMorrow.

You can view their online presence here:

http://www.barnardos.ie/

http://www.facebook.com/barnardosireland

http://twitter.com/Barnardos_IRL

Campaign website: https://www.barnardos.ie/changeachildsfuture.html



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Filed under Charity, Non-profit, TV ads, Twitter, Viral, Website, Youtube

Court order served over Twitter

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The High Court in London has given permission for an injunction to be served via social-networking site Twitter.

The order is to be served against an unknown Twitter user who anonymously posts to the site using the same name as a right-wing political blogger.

The order demands the anonymous Twitter user reveal their identity and stop posing as Donal Blaney, who blogs at a site called Blaney’s Blarney.

The order says the Twitter user is breaching the copyright of Mr Blaney.

He told BBC News that the content being posted to Twitter in his name was “mildly objectionable”.

Mr Blaney turned to Twitter to serve the injunction rather than go through the potentially lengthy process of contacting Twitter headquarters in California and asking it to deal with the matter.

UK law states that an injunction does not have to be served in person and can be delivered by several different means including fax or e-mail.

Danvers Baillieu, a solicitor specialising in technology, said it was possible for anyone to approach the court about any method of serving an injunction if the traditional methods are unavailable.

“The rules already allow for electronic service of some documents, so that they can be sent by e-mail, and it should also be possible to use social networks,” he said.

Mr Blaney decided to use Twitter after a recent case in Australia where Facebook was used to serve a court order.

The blogger, who is also a lawyer and owns the firm serving the order, said that he thought that it was the first time Twitter had been used to deliver a court order.

The injunction – known as the Blaney’s Blarney Order – is due to be served at 1930 BST and will include a link to the text of the full court order.

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Filed under Social Media, Twitter

The Social Media Guru

Who/what agency within Irish online space does this remind you of  ????

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Filed under Blog, Blogger Outreach, Facebook, New Media, Social Media, Twitter, Viral, Website, Youtube

Pembroke, Bloom and Radical deliver Ireland a summer, at last

sandtex[6]

We just love this campaign ‘Ireland deserves sun‘ from Radical, Bloom and Pembroke Communications. Launched last May the integrated camapign has been responsible for a sharp increase in sales.

The campaign plays on the fact that we have dreadful weather during the summer and very cleverly placed social media at the centre of the campaign.

Facebook  users are encouraged to harness the rain-defying forces of the Child of Prague, prompting them to submit dozens of pictures of the statues in various incarnations, and prompting Sandtex to give out 1,000 of the little fellas as prizes.

Who says you have to have a very sexy product in order to do some award winning marketing. This campaign will definitely take some awards and it looks like it has even delivered us the summer, at last.

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Filed under Advertising agency, Blog, Brand Equity, Brands, Facebook, New Media, Outdoor Marketing, PR, Product launch, Social Media, Twitter, Viral, Website, Youtube

Solidarity update

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solidarity-multistars

SOL

SOL2

SOL3

Steven Ruane and the guys at Midpoint Creative in Tralee  Co. Kerry having been putting some creative ideas together for Solidarity.

The brief was probably the simplest they’ve ever had. The creative had to in some way represent a coming together, solidarity and even a mini-revolution.

I think that they have captured this very well with the above.

My favourite is the third from top.

Lets have your feedback. Comment below or email us at:   brandireland@gmail.com

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Filed under Advertising agency, Blogger Outreach, Irish Brands, New Media, PR, Social Media, Solidarity, Twitter, Viral, Website, Youtube

Bobbies replace the beat with a tweet

twitter

The UKs Metropolitan Police are spending thousands on consultants who are training them in the use of social networking sites like Twitter.

Police chiefs are anxious to see what is being said about their force by web savy members of the public.

The sites could also give police an early-warning system in the run-up to events such as this week’s Climate Camp in London, which has erupted in violence in the past.

With many mass demonstrations now being organised on the web, police say they need to make sure they are up to speed on what protesters are posting on the internet.

The Met has appointed 6Consulting, which uses software that harvests messages about the police from social networking sites and blogs.

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Filed under Blog, Brand Damage, Facebook, Negative PR, New Media, PR, Social Media, Twitter, Website, Youtube

Solidarity with small businesses during the recession

Solidarity

OK,  it looks like my suggestion yesterday of a frontal assault on this recession through a Marketing/PR get-together was more popular than I expected although some of you have asked me to expand on my thoughts, so here they are.

There are alot of small indigenous brands/companies out there whom given the current economic conditions don’t have the budgets or resources to market their products or are just simply very limited in their  marketing and PR efforts given the small size of their business.

I’d hate to see a small company suffer or perhaps having to force their employess onto the dreaded dole queue simply because the wheels weren’t turning due to the absence of basic marketing know-how.

So, what I had in mind was the coming together (solidarity) of a range of professionals in the areas of Marketing & PR to offer some free expertise to small businesses or a chosen business in an effort ‘revoluntionise’ their brand and create some buzz for their business. This grouping could act as a full service agency for the chosen brand for an agreed period of time in an effort to bring the business or brand to the next level and then hand back the reins.  Obviously to be done in ones own spare time.

In  order to approach this project in a balanced way we need experts from across the sector including: creatives, social media experts, online and offline PR’s, graphic designers, web designers, bloggers, etc etc etc. There is no particular level of experience required for those helping out, in fact what a great way for those less-experienced to gain experience from the more seasoned campaigners.

Yes, we have some excellent initiatives out there like Bizcamp and Small Business Can but I think there is room for this as well, in fact there’s no reason why we couldn’t have some form of cross collaboration across the various initiatives.

Anyway, as I’ve said thats my thoughts for now but if you have any suggestions or would like to move this idea along with me by getting involved then please get in touch at: brandireland@gmail.com

Please feel free to blog about or re-tweet this post, lets make this happen.

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Filed under Advertising agency, Blog, Blogger Outreach, Brands, Irish Brands, New Media, PR, Product launch, Social Media, Twitter, Uncategorized, Viral, Website

Labour Party gets serious about Twitter

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The British Labour party have appointed MP Kerry McCarthy as head of their social media efforts in an effort to improve the party’s use of sites such as Twitter and Facebook ahead of the next election.

The Bristol East MP, recently named the most influential MP on Twitter, was appointed by Labour’s general election co-ordinator Douglas Alexander.

She will train MPs and candidates in the best use of the internet.

Irish political parties really need to take note that this interweb thing is here to stay. Yes some of our political representitives have embraced social media but very few are putting it too good use.

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Filed under Blog, Facebook, New Media, Political PR, Political spin, Social Media, Twitter, Website, Youtube