State-run station rejects new Newstalk TV ad after taking a leaf out of Nile TV’s book and rejecting anything that doesn’t toe the party line! The new TV ad from Newstalk is a continuation of their hard hitting outdoor campaign and again carries the “Get the news without the State-run spin” message which is presumable why RTE have refused to air the TV ad in its current form.
Category Archives: TV ads
A viewer complained that the reference to 107 calories implied that Kit Kat was a healthy snack even though they believed the biscuit was high in fat and sugar.
Another objected that the campaign appeared to target children through the use of Father Christmas, in breach of advertising rules on foods with a high fat, sugar and salt content.
Nestle said the statement that the two-finger Kit Kat contained 107 calories was not a claim that it was a low calorie snack, or was low in fat or sugar, but was designed to help consumers make a more informed choice. It said the ad was of an adult nature and believed the concept of calories would hold little appeal for children.
The Advertising Standards Authority said the 107 calories claim in the context of Father Christmas discussing having put on weight gave the misleading impression that a Kit Kat was low in energy.
It ruled that the ad must not appear again in its current form.
Microsoft is preparing to take over an entire ad break in the X Factor next month as part of its biggest advertising push for its Xbox 360 console.
Microsoft’s UK Xbox marketing director Stephen McGill says: “We believe that the X Factor provides us with the perfect opportunity to communicate directly with our target audience and is the ideal time to educate them about the new games and services on the Xbox console.
The ads are expected to run during the live X Factor show on 14 November, in a deal brokered by media agency Universal McCann.
It will be the first time Xbox has used an entire TV commercial spot to promote its services. McGill says the ads aim to “celebrate the innovation which our latest releases focus on”.