Category Archives: TV ads

RTE takes lead from Nile TV

State-run station rejects new Newstalk TV ad after taking a leaf out of Nile TV’s book and rejecting anything that doesn’t toe the party line! The new TV ad from Newstalk is a continuation of their hard hitting outdoor campaign and again carries the “Get the news without the State-run spin” message which is presumable why RTE have refused to air the TV ad in its current form.

Leave a comment

Filed under RTE, TV ads, Youtube

New Cadburys spot from the Glass and a Half Full team

2 Comments

Filed under TV ads

Kit Kat ad ordered off TV

An advert suggesting that a Nestle chocolate bar could help to control weight has been ordered off television screens, the advertising watchdog has said.The ad for Kit Kat showed Father Christmas walking into a house and complaining about becoming fat from eating too many mince pies. He then looked at a Kit Kat and said: “107 calories, just the ticket” as on-screen text stated: “May aid weight control within balanced, calorie controlled diet.”

A viewer complained that the reference to 107 calories implied that Kit Kat was a healthy snack even though they believed the biscuit was high in fat and sugar.

Another objected that the campaign appeared to target children through the use of Father Christmas, in breach of advertising rules on foods with a high fat, sugar and salt content.

Nestle said the statement that the two-finger Kit Kat contained 107 calories was not a claim that it was a low calorie snack, or was low in fat or sugar, but was designed to help consumers make a more informed choice. It said the ad was of an adult nature and believed the concept of calories would hold little appeal for children.

The Advertising Standards Authority said the 107 calories claim in the context of Father Christmas discussing having put on weight gave the misleading impression that a Kit Kat was low in energy.

It ruled that the ad must not appear again in its current form.

1 Comment

Filed under Controversial ad, TV ads

New Zealand Breast Cancer Foundation

An expanding, grody pink blob that takes over a suburban home and eventually smashes through the windows in this spot by Colenso BBDO for the New Zealand Breast Cancer Foundation.

The agency also created an installation in downtown Auckland, with an initially tiny blob growing so large it blocked the street. Local white-collar types didn’t seem to mind, and the well-intentioned stunt made the nightly news, drawing attention to the cause.

The New Zealand campaign successfully treads the middle ground: It’s “wacky” enough to catch viewers’ attention and slightly sinister, emphasizing that early detection can avert problems before they grow out of all proportion.

1 Comment

Filed under Health Ads, TV ads, Viral, Youtube

Weetabix Steeplechase

Leave a comment

Filed under TV ads, Viral, Youtube

Heather Graham urges American insurance firms to get back into the game

Leave a comment

Filed under TV ads, Viral, Youtube

Now the Gorilla promotes Tiger

Leave a comment

Filed under TV ads, Viral

Xbox to take over X Factor

xbox360balllogolarge

Microsoft is preparing to take over an entire ad break in the X Factor next month as part of its biggest advertising push for its Xbox 360 console.

Microsoft’s UK Xbox marketing director Stephen McGill says: “We believe that the X Factor provides us with the perfect opportunity to communicate directly with our target audience and is the ideal time to educate them about the new games and services on the Xbox console.

The ads are expected to run during the live X Factor show on 14 November, in a deal brokered by media agency Universal McCann.

It will be the first time Xbox has used an entire TV commercial spot to promote its services. McGill says the ads aim to “celebrate the innovation which our latest releases focus on”.

Leave a comment

Filed under Advertising agency, Product Placement, TV ads

Doritos – The Asylum

Just when you thought that it was safe to come out from under your desk, Doritos goes and launches a re-imagining of last year’s deliciously horrifying Hotel 626 immersive web experience – complete with interactive challenges, trouser-soiling cut scenes and increased integration across social media platforms.

Go grab a change of underwear and hold on tight… its the Asylum

Leave a comment

Filed under Social Media, TV ads, Viral, Website, Youtube

Bacardi Island – TV spot

Leave a comment

Filed under TV ads