Category Archives: Sponsorship

New Vodafone Grand Prix viral

Created by Dare in partnership with Ignite, the film aims to reinforce Vodafone’s sponsorship of the McLaren Mercedes team by driving traffic to the Taxi Grand Prix site.

Players can then pick a team of real-life cabbies who race to notch up the same mileage as the Grand Prix drivers.

The action opens on the taxi company Nippy Cars, managed by EastEnders’ Shaun Williamson, aka Barry.

Hamilton and Kovalainen, Barry’s cabbies, are lazing about playing Top Trumps until their boss calls out a job, prompting the pair to race their taxis to the destination.

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Filed under Brands, New Media, PR, Sponsorship, Viral

Heard on the grapevine…

gary brown

Gary Brown (pictured above) and the guys over at RMG Target have won the pitch for the Vodafone below the line account. This was on top of the awarding of the Trocaire account recently.

McConnells have been stripped of the O2 account just five months after being awarded it.

The Irish Independent and The Star have recently kicked off a policy of removing the title sponsor from some sports editorial in an attempt at forcing the sponsor to paying for their brand to be name checked in sporting coverage.

Munster rugby are on the look out for a new sponsor after it emerged that Toyota wont be renewing their sponsorship when the contract runs out early in 2010.

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Filed under Advertising agency, Brands, Irish Brands, PR, Sponsorship

Flora launches glogal campaign


Unilever is refocusing the global marketing strategy for its Flora brand based on the goal of getting 100m people to take a ‘heart age’ test by 2020.

The initiative has been organised in conjunction with the World Heart Federation. It is intended to raise awareness of the heart age concept, which offers a simple way of calculating and expressing common cardiovascular risk factors.

The shift in emphasis comes as Flora concludes its long-standing multimillion-pound title sponsorship of the London Marathon, which it had used to promote the health benefits of its products. It is also believed that the title sponsorship deal of the Womens Marathon in Dublin is also under review.

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Manchester United unveil new sponsor


Manchester United has unveiled US risk management firm Aon as its shirt sponsor in a four-year deal worth an estimated £80m.

Aon will replace existing sponsor AIG from the end of next season.

The news follows months of speculation surrounding Premiership Champions’ shirt sponsorship, with brands including Pru and Saudi Telecom reportedly in the frame.

Samsung, the shirt sponsor of Premier League rivals Chelsea FC were also mooted as a potential partner.

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London Eye could have a new sponsor


The London Eye has been without a sponsor since last July when British Airways ended its deal after nine years.

According to reports a range of companies have expressed interest, including Nike, Virgin Atlantic, Emirates and Adidas, however, they have cooled since the start of the recession.

Any deal with Samsung and Panasonic is likely to be connected to the Eye’s recent announcement of a £12.5m refurbishment of its 32 capsules to improve heating and ventilation and introduce ceiling mounted TV screens and better wi-fi.

In addition to being given naming rights, the winning bidder would take the lead on the technological aspect of the refurbishment.

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Lucozade to sponsor Big Brother 10


The sponsorship of Big Brother 10, which kicks off during the first week of June, will include idents created by M&C Saatchi using ‘little brother versus big brother’ scenarios.

Lucozade Energy, as well as sponsoring the main show, will also have presence across the E4 spin off shows Big Brother’s Big Mouth and Big Brother’s Little Brother, the main Big Brother website. The deal has been negotiated through MediaCom

Big Brother 9 was sponsored by Virgin Mobile.

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Liverpool stadium to be called the Carlsberg Anfield


Liverpool FC’s proposed new stadium could be named Carlsberg Anfield as a naming rights deal could be part of a renewed partnership with the club’s primary sponsor.

The Danish brewer has been a sponsor of the Merseyside club for 18 years and has indicated that it is open to discussing the stadium-naming possibility when discussions over a new deal begin at the end of the season, according to reports.

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Slick Ronaldo continues to rake it in


The Portugal and Manchester United star has agreed a two-year deal with Castrol, which was a sponsor of UEFA Euro 2008 and is a partner for the 2010 FIFA World Cup in South Africa.

Ronaldo will now front a series of marketing campaigns to promote Castrol’s premium oil brands, Castrol EDGE and Castrol Power 1.

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Flora Women’s Mini Marathon launched


Ruth Scott of Dublins 98 and TV3’s Sinead Kissane  call on participants from all over Ireland to take part in this years Flora Women’s Mini Marathon launch yesterday.

For further details on the marathon click here.

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Bord Gáis Energy sponsor rugby awards


Niall Woods of IRUPA, Irish rugby hero Player Jamie Heaslip, Nick Doran Marketing Director Bord Gáis Energy and David Bunworth MD Bord Gáis Energy, pictured at the announcement that Bord Gáis Energy will sponsor the IRUPA Rugby Players Awards for 2009 and 2010.

The IRUPA awards will take place on 6th May and will honour those players who have made the 2008/2009 season one of the most exciting in Irish Rugby history with a historic Grand Slam and yet another Triple Crown.

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