Category Archives: Sponsorship

Harry Potter – Advertisers want some of the action

harry-potter-and-the-half-blood-prince

Advertisers are queuing up to associate themselves with this high profile film, with Harry Potter specific advertisers including, Haribo, O2, Oreo, Aquafresh, CoCo Pops, Crusha, Weetos, CBBC and ‘Wicked the Musical’.

Interestingly the film is also proving a draw to gaming companies looking to promote their latest offerings. Both EA and Playstation are using it to push the Harry Potter Game, Capcom to promote Monster Hunter Game, Eidos for its Mini Ninjas Game, while Sonic & Mario Winter Games will also receive cinema ad support.

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Filed under Brands, Cinema, Irish Brands, Product launch, Sponsorship

Row over Aviva signage

aviva

An Taisce, the planning watchdog, is trying to prevent Hibernian Aviva, the insurance company sponsoring the new Lansdowne Road stadium, from emblazoning its name in huge illuminated letters across the sides of the new arena.

As part of its €45m naming rights deal, the insurance company wants to erect two 27 metre-long illuminated signs on the east and west facades of the €411m stadium. The luminous logo, reading Aviva Stadium, will be visible all over Dublin’s southside. The sign is to be erected 32 metres above ground level, with each letter 1.9 metres in height.

An Taisce argues that a giant advertisement should not be permitted in a conservation area. Ian Lumley, the organisation’s heritage officer, said that due to the “huge scale” of the proposed development, it will have “a significant negative visual impact on the amenity and the architectural quality of the surrounding areas”.

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Filed under Brand Damage, Brands, PR, Rebranding, Sponsorship

The Nike Chalkbot

Fab innovation by Nike who have teamed up with the Lance Armstrong Foundation during this years Tour de France.

The chalkbot works by deciphering messages transmitted by two computers within its mechanism. People can text or email their messages to the machine to then have them translated in chalk.

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Filed under Advertising agency, Brands, New Media, PR, Social Media, Sponsorship, Twitter, Viral, Website

New Vodafone Grand Prix viral

Created by Dare in partnership with Ignite, the film aims to reinforce Vodafone’s sponsorship of the McLaren Mercedes team by driving traffic to the Taxi Grand Prix site.

Players can then pick a team of real-life cabbies who race to notch up the same mileage as the Grand Prix drivers.

The action opens on the taxi company Nippy Cars, managed by EastEnders’ Shaun Williamson, aka Barry.

Hamilton and Kovalainen, Barry’s cabbies, are lazing about playing Top Trumps until their boss calls out a job, prompting the pair to race their taxis to the destination.

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Filed under Brands, New Media, PR, Sponsorship, Viral

Heard on the grapevine…

gary brown

Gary Brown (pictured above) and the guys over at RMG Target have won the pitch for the Vodafone below the line account. This was on top of the awarding of the Trocaire account recently.

McConnells have been stripped of the O2 account just five months after being awarded it.

The Irish Independent and The Star have recently kicked off a policy of removing the title sponsor from some sports editorial in an attempt at forcing the sponsor to paying for their brand to be name checked in sporting coverage.

Munster rugby are on the look out for a new sponsor after it emerged that Toyota wont be renewing their sponsorship when the contract runs out early in 2010.

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Filed under Advertising agency, Brands, Irish Brands, PR, Sponsorship

Flora launches glogal campaign

flora

Unilever is refocusing the global marketing strategy for its Flora brand based on the goal of getting 100m people to take a ‘heart age’ test by 2020.

The initiative has been organised in conjunction with the World Heart Federation. It is intended to raise awareness of the heart age concept, which offers a simple way of calculating and expressing common cardiovascular risk factors.

The shift in emphasis comes as Flora concludes its long-standing multimillion-pound title sponsorship of the London Marathon, which it had used to promote the health benefits of its products. It is also believed that the title sponsorship deal of the Womens Marathon in Dublin is also under review.

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Filed under Brands, Irish Brands, PR, Sponsorship

Manchester United unveil new sponsor

utd

Manchester United has unveiled US risk management firm Aon as its shirt sponsor in a four-year deal worth an estimated £80m.

Aon will replace existing sponsor AIG from the end of next season.

The news follows months of speculation surrounding Premiership Champions’ shirt sponsorship, with brands including Pru and Saudi Telecom reportedly in the frame.

Samsung, the shirt sponsor of Premier League rivals Chelsea FC were also mooted as a potential partner.

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Filed under Brands, Sponsorship