Category Archives: Social Media
by contributor | October 22, 2009 · 08:53
Just when you thought that it was safe to come out from under your desk, Doritos goes and launches a re-imagining of last year’s deliciously horrifying Hotel 626 immersive web experience – complete with interactive challenges, trouser-soiling cut scenes and increased integration across social media platforms.
Go grab a change of underwear and hold on tight… its the Asylum
by contributor | October 19, 2009 · 00:40
The Daily Mail online has pulled advertising running alongside a comment piece by Jan Moir, which has caused a furore over its statements relating to Boyzone singer Stephen Gately’s death.
There was never any doubt that a piece like this was going to cause controversy but its unclear who pulled the ads.
Little did Moir or her editors know that this piece would go nuclear across the social media and online world and cause such a spat between old media and new.
Of course, Moir is entitled to her opinion, free speech and all that and readers are just as entitled to have a go at her.
Moir believes that there is more to the death of Gately but she fails to back up her innuendo with any fact about the circumstances around the death.
Either way the piece caused enough of a stir for the Mail to take the drastic measures of removing the online ads in what is a classic example of old media versus new media.
by contributor | October 8, 2009 · 03:08
American bloggers will be forced to declare any interest in products reviewed or discussed in their blogs under new rules announced on Monday by the Federal Trade Commission.
The FTC’s revisions to its existing guidance are intended as an aid to advertisers to keep their work within the FTC Act, part of which covers endorsements by consumers, experts, organisations, and celebrities, as well as the disclosure of important connections between advertisers and endorsers. They will come into force on December 1 this year.
The FTC revisions reflect growing concern about the use of social media, such as blogs and networking sites such as Facebook and MySpace, as undeclared advertising fronts for commercial entities, a practice that has come to be known as “astroturfing”.
In the United Kingdom and Europe, protection from such unscrupulous practices already exists, under the terms of the Consumer Protection from Unfair Trading Regulations, which came into force in May 2008.
“The UK and Europe is actually ahead of the game on this one,” Struan Robertson, a legal director with the internet law specialists Pinsent Masons, told The Times. “Under the terms of the regulations, failing to declare that editorial content has been paid for is punishable by up to two years in prison, and falsely representing yourself as an individual when you are a company is a crime.”
by contributor | October 2, 2009 · 00:04
The High Court in London has given permission for an injunction to be served via social-networking site Twitter.
The order is to be served against an unknown Twitter user who anonymously posts to the site using the same name as a right-wing political blogger.
The order demands the anonymous Twitter user reveal their identity and stop posing as Donal Blaney, who blogs at a site called Blaney’s Blarney.
The order says the Twitter user is breaching the copyright of Mr Blaney.
He told BBC News that the content being posted to Twitter in his name was “mildly objectionable”.
Mr Blaney turned to Twitter to serve the injunction rather than go through the potentially lengthy process of contacting Twitter headquarters in California and asking it to deal with the matter.
UK law states that an injunction does not have to be served in person and can be delivered by several different means including fax or e-mail.
Danvers Baillieu, a solicitor specialising in technology, said it was possible for anyone to approach the court about any method of serving an injunction if the traditional methods are unavailable.
“The rules already allow for electronic service of some documents, so that they can be sent by e-mail, and it should also be possible to use social networks,” he said.
Mr Blaney decided to use Twitter after a recent case in Australia where Facebook was used to serve a court order.
The blogger, who is also a lawyer and owns the firm serving the order, said that he thought that it was the first time Twitter had been used to deliver a court order.
The injunction – known as the Blaney’s Blarney Order – is due to be served at 1930 BST and will include a link to the text of the full court order.
by contributor | October 1, 2009 · 00:53
by contributor | September 22, 2009 · 00:31
by contributor | September 17, 2009 · 00:27
by contributor | September 16, 2009 · 12:03
A video uploaded to YouTube by a single Danish woman seeking the father of her baby has been revealed as a digital marketing campaign by the country’s tourism authority.
The video (below) shows the woman named Karen, holding a baby named August, telling the viewer she is searching for the child’s father. The baby, the actress says, was the result of a one-night stand with a tourist; she can’t remember his name and is now searching for him through the YouTube video.
The clip which attracted millions of views was removed following the revelation after an enormous viewer backlash promoted hundreds of derogatory comments. It also spawned dozens of spoofs and responses by men claiming to be the child’s father.
Dorte Kiilerich of VisitDenmark told Danish TV the video is the “most effective thing we have ever done to market Denmark”.
She said by producing the video the tourism body had shown Denmark as a place where women live in a free society able to make their own choices.
by contributor | September 11, 2009 · 00:45
The campaign plays on the fact that we have dreadful weather during the summer and very cleverly placed social media at the centre of the campaign.
Facebook users are encouraged to harness the rain-defying forces of the Child of Prague, prompting them to submit dozens of pictures of the statues in various incarnations, and prompting Sandtex to give out 1,000 of the little fellas as prizes.
Who says you have to have a very sexy product in order to do some award winning marketing. This campaign will definitely take some awards and it looks like it has even delivered us the summer, at last.