Category Archives: Outdoor Marketing

Mini Cooper unwrapped

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Filed under Ambient Marketing, Outdoor Marketing

Sarcastic billboard of the day

shane

Compliments of Irish Times hack, Shane Hegarty, via Twitter.

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Filed under Billboard, Outdoor Marketing, Twitter

Live Green – Toronto

livegreenswitch

I just love this outdoor work.

The outdoor ad titled Switch was done by Agency59 advertising agency for livegreentoronto.ca (Livegreen company) in Canada.

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Filed under Ambient Marketing, Billboard, Outdoor Marketing, PR Stunt

Bucharest – Police take the piss

BOARDdrinkNdrive

In Bucharest, a majority of the drunk drivers are men. Most of them drive under the influence after drinking in bars or clubs. That’s where these sobriety testing urinal ads come in.

“Because its nearly impossible to drink while out, without going to the toilet, the urinals in the mens bathrooms were transformed into active reminder of the reduced ability to drive when drunk.”

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Filed under Ambient Marketing, Controversial ad, Health Ads, Outdoor Marketing

Oprah and her Chicago Flash Mob

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Filed under Blogger Outreach, Flash Mob, New Media, Outdoor Marketing, PR Stunt, Social Media, Viral, Youtube

Pembroke, Bloom and Radical deliver Ireland a summer, at last

sandtex[6]

We just love this campaign ‘Ireland deserves sun‘ from Radical, Bloom and Pembroke Communications. Launched last May the integrated camapign has been responsible for a sharp increase in sales.

The campaign plays on the fact that we have dreadful weather during the summer and very cleverly placed social media at the centre of the campaign.

Facebook  users are encouraged to harness the rain-defying forces of the Child of Prague, prompting them to submit dozens of pictures of the statues in various incarnations, and prompting Sandtex to give out 1,000 of the little fellas as prizes.

Who says you have to have a very sexy product in order to do some award winning marketing. This campaign will definitely take some awards and it looks like it has even delivered us the summer, at last.

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Filed under Advertising agency, Blog, Brand Equity, Brands, Facebook, New Media, Outdoor Marketing, PR, Product launch, Social Media, Twitter, Viral, Website, Youtube

Yes to Lisbon – No to Lisbon

lisbon ff

The photocall launch of the Fianna Fail Yes-to-Lisbon campaign got a little confusing yesterday when Sinn Fein protesters calling for a NO vote turned up and stood amongst the Fianna Failers outside the Royal College of Physicians in Kidare Street, Dublin.

Poor PR stunt by Sinn Féin.

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Filed under Event, Irish Brands, Lisbon Treaty, Negative PR, Outdoor Marketing, Political PR, Political spin, PR, PR Photocall, PR Stunt, Product launch

Tease & Reveal Tel Aviv style

HOTDress

BBR Saatchi & Saatchi Tel Aviv have applied to the Guinness Book of Records for having created the world’s largest dress. The 100 square meter garment appears on a huge billboard in Tel Aviv, part of a campaign for a new fly-on-the-wall documentary showing on HOT cable TV.

The series, called ‘Connected’, follows the private lives of five different women, who document every detail of their daily routine with hand-held video cameras. Wiewers can watch all of the footage live, 24 hours a day.

The 6-storey high wall billboard features the cast of the show in full size, with the main character wearing the record-breaking dress which reveals all to passersby below – just as the the show promises to ‘expose everything’.

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Filed under Advertising agency, Ambient Marketing, Billboard, Controversial ad, Outdoor Marketing, PR Stunt, TV ads

Franc launches new wedding title

wedding

Wedding planner extraordinaire Peter Kelly aka Franc gets chased by brides Sarah McGovern, Jenny Masterson and Sarah Morrissey, as they help launch ‘Franc Weddings Secrets’ which is part of Ireland`s newest wedding magazine from the publishers of RSVP. Franc Wedding Secrets will cater for brides on all budgets with wedding dresses ranging from cheap and cheerful to expensive and extravagant.

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Filed under Fashion PR, Irish Brands, Outdoor Marketing, PR Photocall, Product launch, Sponsorship

Lisbon vote – PR stunts

lisbon

The PR stunts for the upcoming Lisbon vote have kicked off today with the placing of a floating platform in the River Liffey.

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Filed under Lisbon Treaty, Outdoor Marketing, Political PR, Political spin, PR, PR Stunt, Viral