Category Archives: Outdoor Marketing
In Bucharest, a majority of the drunk drivers are men. Most of them drive under the influence after drinking in bars or clubs. That’s where these sobriety testing urinal ads come in.
“Because its nearly impossible to drink while out, without going to the toilet, the urinals in the mens bathrooms were transformed into active reminder of the reduced ability to drive when drunk.”
BBR Saatchi & Saatchi Tel Aviv have applied to the Guinness Book of Records for having created the world’s largest dress. The 100 square meter garment appears on a huge billboard in Tel Aviv, part of a campaign for a new fly-on-the-wall documentary showing on HOT cable TV.
The series, called ‘Connected’, follows the private lives of five different women, who document every detail of their daily routine with hand-held video cameras. Wiewers can watch all of the footage live, 24 hours a day.
The 6-storey high wall billboard features the cast of the show in full size, with the main character wearing the record-breaking dress which reveals all to passersby below – just as the the show promises to ‘expose everything’.
Wedding planner extraordinaire Peter Kelly aka Franc gets chased by brides Sarah McGovern, Jenny Masterson and Sarah Morrissey, as they help launch ‘Franc Weddings Secrets’ which is part of Ireland`s newest wedding magazine from the publishers of RSVP. Franc Wedding Secrets will cater for brides on all budgets with wedding dresses ranging from cheap and cheerful to expensive and extravagant.