Category Archives: Negative PR

Apple slams rivals – Good or bad PR?

Apple CEO Steve Jobs and antennagate aren’t out of the news yet. Instead of just offering up a quick apology and a free case for the iPhone 4 reception issues, Jobs fired up many smartphone competitors during the press conference … Continue reading

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Filed under Brand Damage, Crisis PR, Negative PR, PR Stunt

BNP – Censorship, where do we draw the line?

As the row continues to simmer about the appearance of the BNP’s Nick Griffin on the BBC’s Question Time programme we have to ask ourselves if banning the BNP from live TV is the right stance to take? It’s not … Continue reading

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Filed under Crisis PR, Journalism, Negative PR, New Media, Political PR, Political spin, Tabloid Media, Uncategorized

Battle against BNP continues

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Filed under Negative PR, New Media, Political PR, Political spin, PR

Mail pulls ads as old media clashes with new

The Daily Mail online has pulled advertising running alongside a comment piece by Jan Moir, which has caused a furore over its statements relating to Boyzone singer Stephen Gately’s death. There are no problems with ads on other pages on … Continue reading

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Filed under Crisis PR, Journalism, Negative PR, New Media, Newspapers, Social Media, Tabloid Media, Twitter, Viral

Climate change ad attracts complaints

A week-old  TV ad in the UK warning people about the impact of climate change has drawn 203 complaints to the Advertising Standards Authority. The Department of Energy and Climate Change is spending £6m on the ad, which was created … Continue reading

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Filed under Controversial ad, Misleading ads, Negative PR

Sex Pistols attack ice cream

Sex Pistols‘ lawyers have threatened an ice cream company with legal action because of similarities in their advertising campaign and the band’s artwork and lyrics. London-based company Icecreamists‘ online advertisements feature a picture of the Queen backed by a Union … Continue reading

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Filed under Brand Damage, Controversial ad, Misleading ads, Negative PR, PR Stunt

Danish video was a hoax – an excellent one at that

A video uploaded to YouTube by a single Danish woman seeking the father of her baby has been revealed as a digital marketing campaign by the country’s tourism authority. The video (below) shows the woman named Karen, holding a baby … Continue reading

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Filed under Controversial ad, Negative PR, Social Media, TV ads, Viral, Website, Youtube

WWF – Respect our planet

Video removed – Censorship by DDB Brasil and youtube Looks like it has appeared again elsewhere on Youtube.

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Filed under Controversial ad, Misleading ads, Negative PR, PR Stunt, Product launch, Viral, Youtube

WWF controversial 9/11 ad – creatives sacked

This is the controversial ad that the Brazilian ad agency DDB ‘made on spec’  as part of a pitch but rejected by the WWF. The newspaper advert features dozens of planes on a collision course for New York landmarks, beneath … Continue reading

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Filed under Advertising agency, Blog, Blogger Outreach, Brand Damage, Brand Equity, Brands, Controversial ad, Crisis PR, Misleading ads, Negative PR, Newspapers, PR, PR Stunt, Print ads

Greens launch Lisbon campaign

Sinn Féin continue their poor No-to Lisbon  PR stunts by heckling another party at their campaign launch.  Minister for the Environment and Leader of the Green Party, John Gormley was heckled by Sinn Féin Dublin City Cllr. Killian Forde as he leaves the … Continue reading

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Filed under Brand Damage, Lisbon Treaty, Negative PR, Political PR, Political spin, PR, PR Stunt