Category Archives: Brand Equity
Birdseye bring back Roland Rat
Birds Eye has signed up 80s kids favourite and ‘saviour of TV-AM’ Roland Rat to promote the relaunch of the dessert Birds Eye Supermousse. Birds Eye is setting up a Facebook page where the rodent will host an 80′s quiz … Continue reading
Filed under Advertising agency, Brand Equity, PR Stunt, Product launch, Retro
Snow White becomes Ho White
A new ad from Australia’s Jamieson Brewery shows a whole different side of Disney’s Snow White. They’ve turned her into “Ho White,” a floozy who lounges around naked in bed, blowing smoke rings, next to her brood of shag-mates, the … Continue reading
Filed under Advertising agency, Brand Damage, Brand Equity, Brands, Controversial ad
Michael Jackson Pepsi Generation
Filed under Brand Equity, Brands, Product launch, Product Placement, Retro, Viral, Youtube
Pembroke, Bloom and Radical deliver Ireland a summer, at last
We just love this campaign ‘Ireland deserves sun‘ from Radical, Bloom and Pembroke Communications. Launched last May the integrated camapign has been responsible for a sharp increase in sales. The campaign plays on the fact that we have dreadful weather … Continue reading
Filed under Advertising agency, Blog, Brand Equity, Brands, Facebook, New Media, Outdoor Marketing, PR, Product launch, Social Media, Twitter, Viral, Website, Youtube
WWF controversial 9/11 ad – creatives sacked
This is the controversial ad that the Brazilian ad agency DDB ‘made on spec’ as part of a pitch but rejected by the WWF. The newspaper advert features dozens of planes on a collision course for New York landmarks, beneath … Continue reading
Iceland part company with Kerry Katona
So Iceland has finally gone and dumped Kerry Katona after a four year relationship. The move follows a News of the World exclusive revealing Katone as a cocaine user. Several commentators in the past have called for Katona to be … Continue reading
Filed under Brand Damage, Brand Equity, Controversial ad, Crisis PR, Negative PR, Tabloid Media
Lego protect their brand
Lego has prohibited parody rock band Spinal Tap from including a stop-motion video of Lego characters performing the song ‘Tonight I’m Gonna Rock You Tonight’ in a concert DVD of their ‘Unwigged and Unplugged’ tour, citing copyright infringement. The stop-action … Continue reading
Filed under Brand Damage, Brand Equity, Brands, New Media, Social Media, Youtube
Tayto do a Wispa
Irish favourite brand Tayto re-launches its Spring Onion Flavour after dedicated superfan Kaye Morrisson, right, launched an appeal on 2FM’s Gerry Ryan Show. Tayto Spring Onion arrive back on shelves from 24th August. Helping Kaye to re-launch Tayto Spring Onion … Continue reading
Filed under Brand Equity, Brands, Irish Brands, PR, PR Photocall, PR Stunt, Product launch, Radio, Retro
The importance of the web for brands
Filed under Blog, Brand Equity, Brands, New Media, Social Media, Twitter, Viral, Website
C4 and Sky to merge advertising teams
Talks between the two broadcasters have taking place for some time but it has been reported that terms for a deal have been agreed. A Channel 4 source said: “Channel 4 and Sky’s sales teams are to merge. Andy Duncan, … Continue reading
Filed under Advertising agency, Brand Equity, Brands, Journalism, TV ads
