Birds Eye has signed up 80s kids favourite and ‘saviour of TV-AM’ Roland Rat to promote the relaunch of the dessert Birds Eye Supermousse.
Birds Eye is setting up a Facebook page where the rodent will host an 80’s quiz offering branded space hoppers as prizes. He will also be used in a series of interviews to ‘pr’ the launch.
Supermousse was axed by Birds Eye in the late 80s. Now it is looking to take advantage of the current popularity of relaunched 80s foods such as Cadbury’s chocolate brand Wispa.
However while Wispa’s relaunch was instigated by a 14,000-strong Facebook group, the backing for Supermousse has taken a lower profile.
There is a ‘Bring Back Birds Eye Supermousse’ Facebook group however at the time of writing it only has four members. Of these one has posted a message claiming he has bought the relaunched product in Asda and it is not the same as the 80’s original.
And just in case you forgot who Roland is, here’s a little gentle reminder.
A new ad from Australia’s Jamieson Brewery shows a whole different side of Disney’s Snow White.
They’ve turned her into “Ho White,” a floozy who lounges around naked in bed, blowing smoke rings, next to her brood of shag-mates, the Seven Dwarfs.
Created by an agency called The Foundry, the ad is part of a campaign that positions the brewer’s raspberry ale as “Anything but sweet.”
According to Sydney’s Daily Telegraph, the dwarfs were given new names like Filthy, Smarmy and Randy.
We wouldn’t know, because The Foundry has pulled the campaign materials off its Web site after admitting, somewhat ominously, that the agency had “a little bit of contact” with Disney about the ad.
This is the controversial ad that the Brazilian ad agency DDB ‘made on spec’ as part of a pitch but rejected by the WWF.
The newspaper advert features dozens of planes on a collision course for New York landmarks, beneath the slogan: “The tsunami killed 100 times more people than 9/11″ and the environmental charity’s panda logo.
It was apparently intended to raise awareness of the greater dangers posed by environmental disasters like the 2004 Indian Ocean tsunami, in comparison to terrorist attacks.
Reports claim hat it was published only once in a small Brazilian newspaper at the agency’s expense – apparently so that it would be eligible for awards. A video version of the advert has also been obtained by Gawker, the New York gossip blog .
This seems to be a complete overreaction to this ad. Yes 9/11 was a terrible outrage committed by terrorists. Yes natural disasters can be much worse than terrorist attacks but why whats wrong with the comparison? It seems that DDB sacked the creatives behind the ad even though the local office of the WWF signed-off on the ad. Hardly fair.
Filed under Advertising agency, Blog, Blogger Outreach, Brand Damage, Brand Equity, Brands, Controversial ad, Crisis PR, Misleading ads, Negative PR, Newspapers, PR, PR Stunt, Print ads
So Iceland has finally gone and dumped Kerry Katona after a four year relationship. The move follows a News of the World exclusive revealing Katone as a cocaine user.
Several commentators in the past have called for Katona to be sacked from her role as brand ambassador for the food retailer but the reality is that she was the perfect fit for the brand.
Kerry Katona who lounges around all day in a tracksuit, has kids to several different fathers, is divorced, bankrupt, takes drugs, smokes, drinks while pregnant is the perfect role model for chav Britain, Iceland’s target market.
So up until Katona was exposed taking drugs Iceland were quite happy for her to endorse their products. Who else would attract so much media coverage for them?
PS. Is there any chance that this could actually be a set-up by Kerry Katona herself? Unlikely, but just a thought that went through my mind.