Category Archives: Advertising agency

Magnetic attraction of outdoor

HOT magnetic billboard

To position HOT as the cable TV network with the best shows and the hottest stars, BBR Saatchi & Saatchi Tel Aviv created a 140 meter long magnetic billboard, onto which it attached over 6,000 cut-outs of entertainment celebrities.
The public was invited to peel off the cut-outs, which they did with great enthusiasm: the entire display was stripped bare within 2 hours of launch, and was consequently restocked several times.

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Filed under Advertising agency, Ambient Marketing, Billboard

Xbox to take over X Factor

xbox360balllogolarge

Microsoft is preparing to take over an entire ad break in the X Factor next month as part of its biggest advertising push for its Xbox 360 console.

Microsoft’s UK Xbox marketing director Stephen McGill says: “We believe that the X Factor provides us with the perfect opportunity to communicate directly with our target audience and is the ideal time to educate them about the new games and services on the Xbox console.

The ads are expected to run during the live X Factor show on 14 November, in a deal brokered by media agency Universal McCann.

It will be the first time Xbox has used an entire TV commercial spot to promote its services. McGill says the ads aim to “celebrate the innovation which our latest releases focus on”.

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Filed under Advertising agency, Product Placement, TV ads

Birdseye bring back Roland Rat

RolandRat

Birds Eye has signed up 80s kids favourite and ‘saviour of TV-AM’ Roland Rat to promote the relaunch of the dessert Birds Eye Supermousse.

Birds Eye is setting up a Facebook page where the rodent will host an 80′s quiz offering branded space hoppers as prizes. He will also be used in a series of interviews to ‘pr’ the launch.

Supermousse was axed by Birds Eye in the late 80s. Now it is looking to take advantage of the current popularity of relaunched 80s foods such as Cadbury’s chocolate brand Wispa.

 

However while Wispa’s relaunch was instigated by a 14,000-strong Facebook group, the backing for Supermousse has taken a lower profile.

There is a ‘Bring Back Birds Eye Supermousse’ Facebook group however at the time of writing it only has four members. Of these one has posted a message claiming he has bought the relaunched product in Asda and it is not the same as the 80′s original.

And just in case you forgot who Roland is, here’s a little gentle reminder.

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Filed under Advertising agency, Brand Equity, PR Stunt, Product launch, Retro

Snow White becomes Ho White

ho white

A new ad from Australia’s Jamieson Brewery shows a whole different side of Disney’s Snow White.

They’ve turned her into “Ho White,” a floozy who lounges around naked in bed, blowing smoke rings, next to her brood of shag-mates, the Seven Dwarfs.

Created by an agency called The Foundry, the ad is part of a campaign that positions the brewer’s raspberry ale as “Anything but sweet.”

According to Sydney’s Daily Telegraph, the dwarfs were given new names like Filthy, Smarmy and Randy.

We wouldn’t know, because The Foundry has pulled the campaign materials off its Web site after admitting, somewhat ominously, that the agency had “a little bit of contact” with Disney about the ad.

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Filed under Advertising agency, Brand Damage, Brand Equity, Brands, Controversial ad

PS3 Giant Eggs

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Filed under Advertising agency, Ambient Marketing, PR Photocall, PR Stunt

Diesel Helmets

This brilliant and hilarious Diesel video, created by Shackleton and seeded by The Viral Factory, tells the poignant tale of Quique the Head, an Argentinean man born without a body but with plenty of hope and attitude. Quique faces all sorts of physical and emotional challenges, but he’s determined to live a full and exciting life.

The video’s presented as a clip from a tabloid-style show called Oustanding Lives, whose over-the-top announcer outdoes himself with lines like: “Quique’s head is not only full of strangely arranged organs, it’s also full of dreams.”

There are loads of great little details, and the product—a new line of Diesel helmets—is seamlessly woven into the narrative as well. Quique is constantly rolling off tables and down stairs, and can use all the protection he can get.

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Filed under Advertising agency, Brands, Integrated Campaign, New Media, Product launch, Viral, Website, Youtube

New 11850 – behind the scenes

Here’s a brief behind-the-scenes look at the making of the new 11850 TV spot from Bloom Advertising.

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Filed under Advertising agency, Irish Brands, PR Stunt, Product launch, Retro ads, TV ads

Pembroke, Bloom and Radical deliver Ireland a summer, at last

sandtex[6]

We just love this campaign ‘Ireland deserves sun‘ from Radical, Bloom and Pembroke Communications. Launched last May the integrated camapign has been responsible for a sharp increase in sales.

The campaign plays on the fact that we have dreadful weather during the summer and very cleverly placed social media at the centre of the campaign.

Facebook  users are encouraged to harness the rain-defying forces of the Child of Prague, prompting them to submit dozens of pictures of the statues in various incarnations, and prompting Sandtex to give out 1,000 of the little fellas as prizes.

Who says you have to have a very sexy product in order to do some award winning marketing. This campaign will definitely take some awards and it looks like it has even delivered us the summer, at last.

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Filed under Advertising agency, Blog, Brand Equity, Brands, Facebook, New Media, Outdoor Marketing, PR, Product launch, Social Media, Twitter, Viral, Website, Youtube

Solidarity update

solidarity-fists

solidarity-multistars

SOL

SOL2

SOL3

Steven Ruane and the guys at Midpoint Creative in Tralee  Co. Kerry having been putting some creative ideas together for Solidarity.

The brief was probably the simplest they’ve ever had. The creative had to in some way represent a coming together, solidarity and even a mini-revolution.

I think that they have captured this very well with the above.

My favourite is the third from top.

Lets have your feedback. Comment below or email us at:   brandireland@gmail.com

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Filed under Advertising agency, Blogger Outreach, Irish Brands, New Media, PR, Social Media, Solidarity, Twitter, Viral, Website, Youtube

WWF controversial 9/11 ad – creatives sacked

911

This is the controversial ad that the Brazilian ad agency DDB ‘made on spec’  as part of a pitch but rejected by the WWF.

The newspaper advert features dozens of planes on a collision course for New York landmarks, beneath the slogan: “The tsunami killed 100 times more people than 9/11″ and the environmental charity’s panda logo.

It was apparently intended to raise awareness of the greater dangers posed by environmental disasters like the 2004 Indian Ocean tsunami, in comparison to terrorist attacks.

Reports claim hat it was published only once in a small Brazilian newspaper at the agency’s expense – apparently so that it would be eligible for awards. A video version of the advert has also been obtained by Gawker, the New York gossip blog .

This seems to be a complete overreaction to this ad. Yes 9/11 was a terrible outrage committed by terrorists. Yes natural disasters can be much worse than terrorist attacks but why whats wrong with the comparison? It seems that DDB sacked the creatives behind the ad even though the local office of the WWF signed-off on the ad. Hardly fair.

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Filed under Advertising agency, Blog, Blogger Outreach, Brand Damage, Brand Equity, Brands, Controversial ad, Crisis PR, Misleading ads, Negative PR, Newspapers, PR, PR Stunt, Print ads