According to the advertising slogan, if you see Kellogg’s on the box then you know it’s Kellogg’s in the box.
But now the company has become so concerned about similarly packaged supermarket cereals, it has developed a laser to burn its logo on to individual Corn Flakes.
The concentrated beam of light creates a toasted appearance without changing the taste.
Kellogg’s will produce a number of trial batches before considering whether to put some branded flakes into each box to guarantee authenticity.
If the system is successful it could be used on Kellogg’s other best-loved brands including Frosties, Special K, Crunchy Nut and Bran Flakes.