Bord Gáis Energy have finally kicked off their marketing campaign for their move into the Irish residential electricity market to compete with the ESB.
Using the strapline “Make the Big Switch”, the new campaign broke earlier this week and encompasses TV, print,radio, PR, CRM, sales promotion and some amazing online marketing through a micro site called The Big Switch.ie .
The clever advertising campaign was crafted by Ronnie Trouten and Aidan Duffy of DDFH&B under direction from Nicky Doran, Head of Marketing @Bord Gáis Energy and David Bunworth, MD of Bord Gáis Energy who himself was an award winning marketer at Aer Lingus.
This is definitely a campaign you will hear people talking about this year.
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